Recently, I was given the opportunity of designing a logo for another b5media blog, Hockey Beat. I went through several revisions before I came to one that Mark and I both liked.
So listed below are a few of the revisions and the process I went through in designing this logo. Initially, I looked at Hockey Team logos.
Problem was they all look different. Someone in the NHL really needs to standardize logos!
The first step in this was to read the existing content on the blog. Luckily there was a little. This gave me an idea of what audience and feel that Hockey Beat was going after.
Then I got the text out there. I use SwishMax for all of my logo work. I know it’s built more for developing flash (which is great if your final logo is going to be animated). I know there are better tools out there, but I like the way that I can interact and move things around with SwishMax as compared to actual graphic programs, especially with text.
Turns out, my first idea was pretty close to the mark for what Mark liked.
Except for one thing.
Looking good. I’m not crazy about the puck – it looks like a big black circle…:)
Dang it! He was right. Stupid Pucks always end up in Hockey logos and mine looked darker and more obnoxious than most here. The fact that it was larger than the stick should have been my clue that this wasn’t going to work. But, I didn’t see that then. I just saw a big black dot that needed some help to make it look more like a puck. I also thought to work on the stick just a little more.
Okay, there we go. No Dot. It looks like a puck. It’s still freaking huge. I like everything else.
Better. Can you try one with a hockey skate?
Now, I’m not a hockey player. What the heck is the difference between skates?! A quick image search showed the difference. A figure skating skate has a much narrower blade that is longer, stops abruptly about an inch after the heel and has tow tips for stopping. A hockey skate is basically a thick blade on a shoe that is rounded on both ends, made for skating both directions and turning quickly. Also it’s a little more ruggedly built.
The final version came into being.
Proportions worked much better here. You can tell it’s a Hockey Skate as opposed to a figure skating skate. I made the stick a little wider. overall there is better flow to the design and better spacing. You can check it out on the site of the same name. www.hockeybeat.com